With the long Eid Weekend just around the corner, every Beauty & Lifestyle business, in the U.A.E., is wondering on how to make the best of it. We’re all looking forward to family get-togethers, parties, and some much-needed time off in this festive week. Many of us will be getting out and about to socialize after a long period away… which means that the beauty and wellness business will be in high demand.
Excellent customer service should always be the goal for salons and spas, but during this time of year, when time is limited and stress levels are high, there’s an added benefit to wowing your clients. Que is here to be your backbone! So, why not use this holiday season to give your consumers a little treat? You’ll enhance your client relationships heading into 2022 and beyond if you can effectively manage the busiest season and increase revenue.
Improve the quality of your service menu.
It’s a good idea to switch up your service menu with the seasons by reordering service categories, adding fresh descriptions, or establishing seasonal packages.
Packages are especially effective for increasing your earnings and reducing the amount of time you spend with clients. A brow tint and lash lift, or a blow-dry and cosmetics treatment, are examples of services that can be combined into a package. Include a discount or an extra treat like a glass of prosecco, a snack, or hot chocolate to add value. Seasonal services and packages can then be put on hold until next year when you’re ready to use them again.
Create the right festive ambience
Planning is essential when it comes to preparing your business for the holiday season. Will they want to unwind and relax after a long day of shopping? Or how about some festive essentials like dates and coffee, some light music to get you in the mood for the season? The music you play, the decorations you put up, and the window displays you put up should all reflect and tie in with your company’s ideals.
Decorating with a theme, such as focusing on specific color schemes or materials, can provide a fashionable touch. Whether you’re trying for a minimalistic vibe or a festive look, make sure it fits with your company’s image. Also, to encourage sustainable practices in your community, try using eco-friendly packaging and reusable decorations.
Expand your hours of operation
It can be difficult to schedule appointments during peak periods. Que‘s built-in book now feature is as simple as possible for people wishing to book their next pampering session. Because online bookings are based on real-time availability, you’ll never have to worry about overbooking during peak season.
In the run-up to the holidays, you might consider adding an extra day to your week’s schedule, or offering early morning and late-night appointments to give your consumers more options when making appointments. As a result, your customers will have more possibilities to obtain holiday-ready hair or nails, avoiding the last-minute rush. Simply add or change an existing shift to alter your staff’s working hours.
Grow your service Portfolio
It’s important to remember that a lot of purchasing is done on the spur of the moment, so make sure your products are always accessible, well-stocked, and attractively displayed. Keep lower-priced products near the checkout. Consider providing personalized suggestions from you and your team for higher-priced products. For an added touch, invest in some gift boxes with ribbons and provide your clients with something to take back home, make them come for more.
Remind your clients that whether they purchase an online or in-store voucher. It’s a win-win situation for you and your client: a new customer and an easy present.
Get your employees into a competitive mood.
Encouraging staff to be more competitive during this festive season. This will push the staff to be more proactive and productive. Providing incentives for achieving their targets. It’s also not a bad idea to make a competition out of it, with a prize such as an extra present, gift vouchers, or even a day off. To keep the staff more excited, let them know about future commission plans.
Having a Party or Occasion at the Branch
Sending out a blast campaign through email and/or SMS to your clients can make them feel special by inviting them to your business for a special festive occasion. Alternatively, you can send your clients your best wishes and thank them for their business.
You may also use the Reward Programs to express your gratitude to your loyal customers. This will automatically email a discount voucher to your regular clients to use on their next appointment, which is ideal for filling up your calendar.